New Crop CG provides a broad array of services to fresh produce wholesalers, distributors and processors focused on achieving sustained profitability through operational excellence. Our team of industry experts leverages more than 100 years of combined management and technical experience to deliver actionable solutions across all areas of a client’s enterprise, from information technology, procurement and sales to production, warehousing, transportation, contracting, accounting, finance, and human resources.

Founded by longtime produce executives John McClelland (CEO) and Johnathan Griffiths (CTO), New Crop specializes in aligning our clients’ information and operational systems with strategic and financial goals. Our immersive approach to data collection, analysis and modeling diagnoses root-cause impediments to optimal performance, enabling cost-saving or revenue growth solutions to be developed and implemented quickly. These roadblocks may exist in the form of production bottlenecks, misuse or inexistence of critical data, or any number of transactional relationships between a company’s systems and its employees, vendors, and customers. In many cases, these operational challenges can be eliminated by streamlining production processes, reconfiguring ERP components or integrating new technologies that enable better decision-making and more efficient use of labor. On a broader scale, our comprehensive analysis can uncover opportunities in margin management, compensation practices, or contracting activities that can fundamentally alter the trajectory of a client’s business.

Regardless of the project, New Crop doesn’t stop at arms-length consulting—i.e. presenting where or why problems exist and offering a suggested path forward. Rather, our team of experts works hands-on with customers to deliver systemic solutions that create measurable results and long-term financial success.